Latest Research & Consumer Insights

Latest Research & Consumer Insights

The first Australian study to clearly define newspapers’ role, relevance and impact as a communications medium in the modern media landscape.

Reports now available in:
  • Soft copy (PDF)
  • Hard copy (Published report)
The Newpaper Works Presentations

The Newpaper Works Presentations

  • Newspapers in today's media landscape
  • The Six Strategic Roles
  • Advertiser category-specific
Marketplace Charts

Marketplace Charts

Facts and figures about newspapers including:
  • Circulation
  • Readership
  • Advertising Revenue
 
Support Materials

Support Materials

  • Sales Brochure
  • The Six Strategic Roles Sales Wraps
  • Newspaper logos
  • Examples of creative use of newspapers
  • Newspaper Relaunch Trade Marketing campaign
  • PR releases