Copy of Adelaide Casio "Ladies Poker Night" newspaper ad
(586k, Acrobat (.pdf) format)
In papers, September 26
Adelaide Casino runs a simple press ad to attract female poker players.
A little goes a long way in this press ad, informing women of special poker nights while putting a smile on their face.
Despite using a sparse amount of visual elements punctuated with plenty of white space, the overall impact is still striking, allowing readers to easily connect with the message.
Learn more about the strategic roles Conveying Information and Affinity with examples of how it has been applied in newspapers.
