10-Year Trends in Media Usage
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Chart mapping media usage over the past decade. Last updated for quater ending June 2011.
10yr Trends in Media Usage
Ten year trends in newspaper and other media usage, including commercial TV, radio, magazines, cinema and internet.
Key finding: media usage on increase
- Media usage in general, including newspapers, has increased over the last ten years. Despite increasing internet usage, more people read a newspaper each week than are using the internet each month.
- Newspaper reading has been resilient as the media has fragmented over the last ten years
- Newspaper sales have been resilient as the media has fragmented over the last ten years
Source: Roy Morgan Single Source
