2009 Could Be a Caxton winner
Veet Ad Wins 2009 Could Be a Caxton Competition.
Veet's topical ‘Goodbye Bush’ press ad was today announced as the overall winner of the 2009 Could Be a Caxton competition.
Created by Euro RSCG Australia for client Reckitt Benckiser, the ad took advantage of the newspaper coverage of US President Barack Obama’s inauguration in January this year as a once-in-a-lifetime tactical opportunity to promote the Veet hair removal brand.
The Could Be a Caxton winning creative team, copywriter John Gault and art director Patrycja Lukjanow, have scored the competition prize of an all expenses paid trip to the 2009 Caxton Seminar and Awards weekend at the Hyatt Coolum on the Sunshine Coast.
Caxton Committee Chairman and judge of the overall Could Be a Caxton competition this year, Rob Belgiovane, said: “I don’t think there would be anybody who saw this ad who didn’t laugh out loud at such a clever and topical pun.
“The standard of entries in this year’s Could be a Caxton competition was particularly high but in the end, Veet stood out both for its creative ingenuity and its brilliant use of placement in the newspaper medium.”
The Could Be a Caxton Competition was established by the Caxton Committee and is supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
Entries are now open for the October-November round of the Could be a Caxton competition, the winners of which will be in the running for a trip to the 2010 Caxtons.
Remember, the 2009 Caxton Seminar and Awards registrations close soon – don’t miss out. To register please visit the Caxton website.