Newspapers drive Call to Action

Series of 4-page reports demonstrating why newspapers drive Call to Action for retailers.

In this tough retail climate it’s important to remember that newspapers are a powerful (and proven) medium to drive action.

Available for download are four 4-page PDFs that provide evidence of newspapers to deliver:

  • Highly engaged audiences
  • Mass reach
  • The most believable advertising
  • High action response


The retail-themed PDFs culminate in the release of the complete 2011 Retail Report, available here. 

This 36-page complete report showcases a number of newspaper ads tested in as part of our Creative Benchmarking program which have tested strongly against The Newspaper Works’ latest proprietary measure, ActionMapTM. 

Click here to download our previous 2009 retail category report, How Retail Advertising in Newspapers works best.

May 2011


2011 Retail Report PART 1 - The Power of Newspapers (1m, Acrobat (.pdf) format)
2011 Retail Report PART 2 - More twists and turns on the path to purchase (680k, Acrobat (.pdf) format)

Introduces the ActionMapTM and previews some of the strongest performing retail ads.

2011 Retail Report PART 3 - Newspaper readers love to shop (738k, Acrobat (.pdf) format)
2011 Retail Report PART 4 - Newspapers help small retailers punch above their weight (1m, Acrobat (.pdf) format)