Ad Spend by Publication Type

Newspaper advertising spend by publication type, including national, metropolitan and regional/suburban titles, by display, classified and retail, including top ten advertisers.

Key findings (updated May 2010)

 

  • Metro and national titles account for half of all advertising in newspapers. Newspaper Calendar 2009 TOTAL Ad Spend was $3,471 million.

  • Metro and national titles account for the majority of all national advertising in newspapers. Newspaper Calendar 2009 NATIONAL Ad Spend was $1,335 million.
  • Regional and suburban titles account for over half of newspaper retail advertising. Newspaper Calendar 2009 RETAIL Ad Spend was $1,065 million.
  • Metro and National dailies take over half of all newspaper classified advertising. Newspaper Calendar 2009 CLASSIFIED Ad Spend was $1,072 million. 
  • National and Retail newspaper advertising has held up well in the face of the GFC. Classified advertising was hardest hit by the GFC (particularly Employment and Automotive).  Retail experienced a decline in the face of decreased discretionary income, while National declined only slightly.
  • All newspaper categories grew ad revenue up until the economic downturn.

 

Source: CEASA (Commercial Economic Advisory Service of Australia)

 

Ad Spend by Publication Type (1m, PowerPoint (.ppt) format)

Updated for May 2010.