Ad Spend by Publication Type

Newspaper advertising spend by publication type, including national, metropolitan and regional/suburban titles, by display, classified and retail, including top ten advertisers.

Summary (updated for quarter ending June 2011)

  • Metro and national titles account for half of all advertising in newspapers. Share of FY11 TOTAL NEWSPAPER advertising expenditure was $3,529 million.
  • Metro and national titles account for the majority of all national advertising in newspapers. Share of FY11 NEWSPAPER NATIONAL advertising expenditure was $1,454 million.
  • Regional and suburban titles account for over half of newspaper retail advertising. Share of FY11 NEWSPAPER RETAIL Ad Spend was $1,017 million.
  • Metro and National dailies take over half of all newspaper classified advertising. Share of FY11 NEWSPAPER CLASSIFIED Ad Spend was $1,058 million.
  • National advertising in newspapers has continued to grow. 
  • Classified and Retail have been impacted by the GFC and subsequently a harsh retail environment.
  • All types of newspaper have been impacted by the difficult economic conditions.

Source: CEASA (Commercial Economic Advisory Service of Australia)

Ad Spend by Publication Type (1m, PowerPoint (.ppt) format)

Updated for quarter ending June 2011.