Ad Spend vs Other Media

Australian newspaper advertising spend relative to other media, including display, and classified advertising along with five year trend.

Summary (updated for quarter ending June 2011)

  • Newspapers take almost a third of all Australian advertising expenditure, accounting for 30%. Share of 2010 TOTAL ADVERTISING expenditure was $12,318 million (excluding classified directories; including NIMs).
  • Newspapers take a fifth of national advertising. Share of 2010 NATIONAL Ad Spend was $7,116 million.
  • Newspapers take two thirds of Australia’s classified advertising expenditure. Share of FY11 CLASSIFIED ad spend was $1,57million. (Excludes classified directories).
  • Newspaper performance generally follows the market, but was impacted by the harsh retail environment in FY11.

Source: CEASA (Commercial Economic Advisory Service of Australia)

Ad Spend Relative to Other Media (1m, PowerPoint (.ppt) format)

Updated for quater ending June 2011.