Advertising cars in newspapers

UK’s Newspaper Marketing Agency has conducted research into automotive advertising involving 2665 recent or intending car buyers.

This research probes into the big questions – what are car buyers looking for? What about the environment? What kind of advertising really works? How are the best campaigns developed?

For the full report, download the News Motors Special. For more details about specific parts of the research, click on the thumbnail below.

	Full Automotive Report Newspapers are the only medium that fulfils both brand and information roles superlatively. This 13-page study provides essential insights into crafting automotive advertising that works effectively in press. > More
	Newspapers are the best medium for green messages Discover why newspapers are the best medium to advertise green automotive messages, and find out how to improve consumer engagement and response. > More
	Consideration and responses to car ads Research into consumer consideration and response to car advertising in newspapers. > More
	Best & Worst performing automotive press ads Research into consumer responses to 70 single car ads to identify the top and worst performers. > More
	Response to ad sizes Looks into how consumers respond to different sized car advertisements in newspapers. > More
	How Newspapers and TV work together Research delves into how car press ads perform when linked to a TV campaign. > More
	Campaign vs single execution This research looks into the effectiveness of running multiple executions linked to one campaign versus running a single car ad in newspapers. > More
	Brand campaign for single model Research looks into the effectiveness of running multiple executions or a single ad for single model brand campaigns. > More
	Campaigns for multiple models Research looks into the effectiveness of running multiple executions or a single ad for single model brand campaigns. > More

Source: NMA UK - Motors brands and national newspapers