'Make Samsung a Celebrity'
See how Samsung used the Fashion and Entertainment newspaper section to position its sleek, stylish mobile phone.
Make Samsung a Celebrity was the campaign proposition placing Samsung right in the heart of the 'Fashionista' market using Confidential entertainment platform.
Results
- Achieved broad product awareness amongst the target market by creating a seamless, integrated and engaging campaign across three Confidential properties in TV, Print and Online.
- Positioned the Samsung U700 as the epitome of style, by creating an association with celebrities and the Confidential brand nationally with a consistent and frequent message.
Testimonial
Alex Wolstenholme, Business Manager, Mindshare Interaction
“The Confidential properties across TV, Print and Online provided the perfect platform to connect with our target market and launch the Samsung U700. The reach and frequency that we achieved specifically online was more than impressive. Thank you to the News Limited network for the editorial support that was given to the campaign, which served as a priceless driver to the Confidential sites and our brand message”
Read more at Make Samsung a Celebrity.
Source: News Space - News Ltd.