The Newspaper Works' latest creative benchmarking study was conducted by Ipsos Media CT between in August, which follows benchmarking studies that have collectively now tested over 90 newspaper ads in the past 12 months.

The latest results demonstrate that the NSW Government and OPSM are using the unique side-by-side quality of editorial and advertising address issues that are on the public agenda as a means of connecting meaningfully with consumers, helping to build their brands in the process.

Public Agenda advertising is a powerful way of reaching people because it sparks readers’ feelings, provokes reactions and thoughts, as well as stimulates debate.

Foxtel and Meat & Livestock Corporation have also used newspapers effectively to extend their TV activity, by using brand characters and mnemonics that clearly link the two creatively.

Extension advertising helps readers replay the execution in their mind, often receiving the same level of response as the original TVC.

Click on the thumbnails below to review the specific results for each advertiser.  

	NSW Government Save Power initative How newspapers helped power consumer connections. > More
	OPSM How newspapers helped deliver a compelling message, clearly! > More
	Foxtel How newspapers helped make TV activity for Pay TV work harder. > More
	Meat & Livestock Corporation How newspapers and red meat delivered real brain food. > More

Click here to learn more about the six strategic roles, and how to use them in newspaper advertising.

Learn more about our Creative Benchmarking studies.