TAC 'Friday 13th' newspaper ad

TAC ran this tactical press ad on the most unluckiest day of the calendar to reinforce the message of safe driving.

Running on Friday the 13th, and appearing on the 13th page, this innovative idea tactically utilises the page number and date header of the newspaper.

This creative breaks the space boundaries typical advertisers use in newspapers. A great execution from TAC which is bound to achieve cut-through.

Download the advertisement below.  

TAC 'Black Friday' tactical press ad (37k, Acrobat (.pdf) format)
General collection of creative use of newspaper advertising space (10m, Acrobat (.pdf) format)

Showcases a range of advertising that creatively use newspaper space. Updated November 2009.