NMA UK: Automotive Research - Ad responses by size
(2m, PowerPoint (.ppt) format)
Car ads - Responses by Ad-Size
Looks into how consumers respond to different sized car advertisements in newspapers.
Research looks into how consumers respond to:
- Full page vs half page vs fractional press ads
- Top & bottom press ads vs full page
- Top & bottom press ads vs half page
- Top & Bottom press ads vs fractional
- Same creative at different sizes
Key findings include:
- Larger formats generate a stronger response
- Larger formats generate greater engagement
Download the presentation below.
Source: NMA UK - Motors brands and national newspapers
