Copy of Brownes "Man up - Chilean Miner" topical newspaper ad
(2m, JPG format)
In papers, October 15
Brownes ran a cheeky topical ad to mark the release of the Chilean Miners who were trapped underground.
The topical press ad ties in with Brownes’ Chill 'Man Up' campaign, and makes humorous reference to the man with a mistress.
See how the topical newspaper ad fits with the TVC brand campaign:
Learn more about the effectiveness of topical ads by downloading qualitative research from the Newspaper Marketing Agency (UK), which shows how topical newspaper advertising deepens engagement and offers advertisers increased opportunities for better targeting. Go to Topical Ads & Maximum Impact.
Also check out our Creative Benchmarking research on the Tooheys New Beer Economy press campaign, which found topical placement for the State of Origin match may have contributed to increased impact and stronger Call to Action scores.
October 2010
