Why use colour

Research shows that colour not only makes newspaper advertising work harder, it also helps consumers engage.

Research shows that colour is a powerful tool in attracting the reader into the page and helping the eye travel from place to place.

In addition, research from around the globe supports the claim that colour hugely influences consumers:

Colour increases willingness to read an advertisement by 80%
Colour can increase motivation and participation by up to 80%
Colour enhances learning and improves retention by more than 75%
Using colour in advertising outsells black and white by 88%
Colour accounts for 60% of the acceptance or rejection of an object and is a critical factor in the success of any visual experience.

Download the full presentation below.

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