Copy of P.P McGuinness "Books/Face" newspaper ad
(4m, Acrobat (.pdf) format)
Oct / Nov 09 Could Be a Caxton
An ad by Whybin/TBWA for Palme Publishing has been announced as the October/November Could Be a Caxton winner.
An ad by Whybin/TBWA for Palme Publishing has been announced as the October/November winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
Client: Palme Publishing: Parnell McGuinness
Agency: Whybin/TBWA Sydney
ECD: Garry Horner
Creative Director: Matt Kemsley
Art Director: Janelle Shearer
Copywriter: Steve Dodds
Tim Hall, Creative Director of Saatchi & Saatchi Wellington and the judge of the October/November competition, said: “A lot of topical entries this month. Or rather, semi-topical: topics that can be predicted. So the Melbourne Cup and Movember ads tended to cancel each other out. Which left two ads in the running, both beautifully crafted. Spike and Jay’s Ambi-Pur ad looks great, but I have seen that “swap the category” solution before, like with BMF’s Lamb. Which left the P.P. McGuinness ad. I met Paddy when I worked on The Australian account years ago, he was looking a bit dog-eared even then. He was a giant intellect though, and funny as hell as well. This ad really captured that. What better reason to trawl through his old books?”
Submit your newspaper ad for the December / January Could Be a Caxton competition
The December/January Could Be a Caxton competition is now open for entries. It’s free to enter and anyone can submit nominations. The copywriter and art director responsible for the newspaper campaign judged best of the year’s Could Be a Caxton bi-monthly winning ads, will score an all expenses-paid trip to the 2010 Caxton Awards.
For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit Caxton website.
