NFD - "Power tools can cause hearing damage" newspaper ad
(416k, JPG format)
Arts Channel "Jackson Pollock"
(4m, Acrobat (.pdf) format)
April / May Could Be a Caxton
An ad by DDB New Zealand for the National Foundation for the Deaf has been announced as the April/May winner of the Could Be a Caxton competition.
Agency: DDB New Zealand
Client: National Foundation for the Deaf
Art Director: Dave Brady
Writer: Joe Hawkins
Ron Mather, Creative Director of It’s the Thought that Counts and the judge of the April /May competition, said:
“Lovely, simple visual idea with clean, look at me, art direction. Only criticism was too much copy. It only needed one line - Power tools can cause hearing damage after only 30 seconds. Always wear hearing protection and the web address.”
Highly Commended
Sky TV, The Arts Channel.
Ron Mather said:
“Really nicely written (Could be a Caxton there), slightly try hard art direction. Liked the line ‘Art for an insultingly low price’. Didn’t like the fact that the actual offer, including the phone number was in 5pt type up the side of the ad. That could cost it a Caxton on the day”.
Enter the Could Be a Caxton competition
The June/July Could Be a Caxton competition is now open for entries. It’s free to enter and anyone can submit nominations. The copywriter and art director responsible for the newspaper campaign judged best of the year’s Could Be a Caxton bi-monthly winning ads, will score an all expenses-paid trip to the 2010 Caxton Awards.
For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit Caxton website.
