June / July Could Be a Caxton

A topical ad following the ALP's ousting of Kevin Rudd which was created by Host for IKEA, has been announced as the June/July winner of the Could Be a Caxton competition.

Agency: Host
Client: IKEA
Creative Team: Wez Hawes, Josh Whiteman

Ben Welsh, executive creative director of M&C Saatchi and the judge of the June/July competition, said: "A great use of newspapers, it made me laugh".

Two Highly Commended were also awarded:

Says Welsh: "Nike - a good adaptation of an international thought although it would have worked better if the logo line was top left, inviting you to fill it in. Bottom right it could be a case of over indulging in white space. View the Nike 'Write the Future' press ad here.

Pfizer - a cunning combination of medium and product." View hi-res PDF of the ad here.

Enter the Could Be a Caxtons 

The August /September Could Be a Caxton competition is now open for entries.  It's free to enter and anyone can submit nominations.  The copywriter and art director responsible for the newspaper campaign judged best of the year's Could Be a Caxton bi-monthly winning ads, will score an all expenses-paid trip to the 2010 Caxton Awards. 

For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit the Caxtons website.

Copy of Ikea "Cabinet" newspaper ad (2m, JPG format)