Oct/Nov Could Be a Caxton

Vodafone's 'Daylight Saving' press ad has been announced as the October/November Could Be a Caxton winner.

Vodafone 'Daylight Saving' ad has been announced as the October/November winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.

Client: Vodafone
Agency: Colenso BBDO Auckland
Creative Director: Steven Cochran
Art Director: Nick Worthington, Steve Cochran, Emmanuel Bougneres
Writer: Nick Worthington, Steve Cochran

This month's judge David Nobay, Creative Chairman of Droga5 Sydney, said about the winner:

"Unlike the majority of the entries, this one's genuinely built for newspapers - as opposed to a magazine ad that's been unconvincingly re-sized. It plays to the core strengths of the medium: it's current, topical and has been art directed to explode out of the editorial around it."

Highly Commended 

An honourable mention also went to the Gallery Group Communications for their anti binge-drinking campaign.

Client: Queensland Government Office of Liquor, Gaming and Racing
Agency: Gallery Group Communications
Creative Director: Phil Nobay
Art Director: Sean Condon.

Judge's Comment:

"Smart placement and it uses the accompanying editorial really well. Again, an idea built for newspapers."

Like to enter Could Be a Caxton competition?

Do you think you have award-winning talent? Then submit your press ad for the Could Be a Caxton competiton. It's free to enter and anyone can submit nominations. For more information, visit the Caxton website.

December 2008


Copy of Vodafone 'Daylight Savings' newspaper ad (2m, Acrobat (.pdf) format)
Copy of Qld Govt 'Know the Score' ad in context of newspaper (587k, Acrobat (.pdf) format)
Copy of Every Drink Counts 'Vomit' newspaper ad (611k, JPG format)
Copy of Every Drink Counts 'Excessive Drinking Games' ad in context of newspaper (3m, Acrobat (.pdf) format)