Vodafone's 'Daylight Saving' press ad has been announced as the October/November Could Be a Caxton winner.
Vodafone 'Daylight Saving' ad has been announced as the October/November winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
Agency: Colenso BBDO Auckland
Creative Director: Steven Cochran
Art Director: Nick Worthington, Steve Cochran, Emmanuel Bougneres
Writer: Nick Worthington, Steve Cochran
This month's judge David Nobay, Creative Chairman of Droga5 Sydney, said about the winner:
"Unlike the majority of the entries, this one's genuinely built for newspapers - as opposed to a magazine ad that's been unconvincingly re-sized. It plays to the core strengths of the medium: it's current, topical and has been art directed to explode out of the editorial around it."
An honourable mention also went to the Gallery Group Communications for their anti binge-drinking campaign.
Client: Queensland Government Office of Liquor, Gaming and Racing
Agency: Gallery Group Communications
Creative Director: Phil Nobay
Art Director: Sean Condon.
"Smart placement and it uses the accompanying editorial really well. Again, an idea built for newspapers."
Do you think you have award-winning talent? Then submit your press ad for the Could Be a Caxton competiton. It's free to enter and anyone can submit nominations. For more information, visit the Caxton website.