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See how the launch press ad for Dairy Farmers' New milk drove Call to Action, Affinity for the brand, and extended TV activity well above the norm.

Key findings:

• Dairy Farmers New milk ad is performing above norm on relevance, familiarity and uniqueness measures, helping to differentiate the brand.
• The Dairy Farmers New execution is working on a number of levels, particularly Extension and Affinity.
• In comparison to another wholesome food advertiser tested in our creative benchmarking research, the direct style of communication for Dairy Farmers New performs stronger on Call to Action.

Download full results of Dairy Farmers' Creative Benchmarking research below.

Learn more about Role Map, one of The Newspaper Works' proprietary effectiveness measures.

Find out more about the six strategic roles that can assist Advertisers in connecting powerfully with consumers in newspapers.   

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