The Newspaper Works' latest creative benchmarking study was conducted by Ipsos Media CT in December, which follows benchmarking studies that have collectively now tested over 160 newspaper ads in the past 12 months.

Click on the thumbnails below to review the specific results for each advertiser.  

	Bonds' Family Jewels ad This press ad performed well on recognition and differentiating the brand. The provocative headline rates well. > More
	Flora See how Flora's factual message drove Public Agenda while contributing to Affinity, Appraisal and Call to Action response. > More
	RTA See how this highly visual execution significantly contributed to familiarity, relevance and differentiation for the RTA. > More