Copy of Arnott's Scotch Finger Biscuit newspaper ad
(2m, JPG format)
In papers, July 18
Arnott’s Scotch Finger biscuits uses a simple product shot to tempt consumers as they flick through the weekend newspaper.
Appearing in NIMS, this simple advertisement tempts consumers by emphasising the biscuit’s unique selling point and ingredients, reminding them of the taste that they grew up with.
Download our Effectiveness Case Studies, which looks at the food category and shows how newspapers play an integral role in building brand, differentiating the product and boosting sales.
