Six Strategic Roles in Finance
(1m, PowerPoint (.ppt) format)
Examples of the six strategic roles utilised by finance advertisers in newspapers.
Finance Strategic Roles
Examples of the six strategic roles utilised by finance sector advertisers in newspapers.
Newspapers provide the platform and environment for advertising to provoke reactions, stimulate debate, challenge conventional thinking, establish strong emotional connections, convey complex messages, deliver the essence of a campaign, and change consumer behaviour.
Research conducted internationally and in Australia concludes that advertising campaigns that include newspapers can be twice as effective as those that don't. Moreover, research has identified a range of distinct, but not mutually exclusive strategic roles that newspapers can play to create connections with consumers.
The downloadable document below showcases each of these six strategic roles utilised by finance advertisers in newspapers during the course of the past year or so.
