December 2009 Creative Benchmarking - Flora 'Scientifically proven...' press ad
(1m, PowerPoint (.ppt) format)
December 2009 study
See how Flora's factual message drove Public Agenda while contributing to Affinity, Appraisal and Call to Action response.
Key findings:
- The ad strongly communicates the message clearly and contributes significantly to building brand familiarity, relevance and differentiation
- In contrast to other food brands, Flora’s Affinity and Re-appraisal scores are very encouraging , as are the Call to Action scores which we hope are translating to trial for the brand.
- Campaign comparisons indicate Flora could benefit even further with fact based campaign approach.
Download full results of Flora's Creative Benchmarking research below.
Learn more about Role Map, one of The Newspaper Works' proprietary effectiveness measures.
Find out more about the six strategic roles that can assist Advertisers in connecting powerfully with consumers in newspapers.
