Food Newspaper 2011
(2m, Acrobat (.pdf) format)
Food Newspaper 2011
Our easy read newspaper aims to educate food advertisers about the power of newspapers to create big consumer appetites.
Our Food newspaper is full of interesting tidbits about how food brands can connect powerfully with consumers in newspapers.
Key findings:
- Intent to purchase can increase by up to 50% when Newspapers are served up with TV.
- Brand equity metrics can also increase by at least 50% with newspaper advertising.
- Trust in food brands can increase by 20% when newspapers are added to TV.
- Newspapers make TV advertising for food brands even more effective. Appeal of a TVC can increase by 40% when newspapers are seen in conjunction with it.
- Newspaper publishers have invested almost $800 million in world-class print technology over the past 5 years, which means food looks absolutely irresistible.
Download the report below or flick through this preview. For hard copies of the newspaper, please contact us.
For more information on how to use newspapers to connect with consumers, download our presentation into the Six Strategic Roles for Food. This presentation looks at how Australian advertisers have strategically used newspapers to drive consumers into making a desired response.
March 2011
