In papers, July 22

GetUp! steps up the pressure on climate change action.

In the first week of the 2010 election campaign, GetUp! ran this press ad to pressure major parties to act on climate change.

Running as a strip ad on the cover of a national newspaper, the advertisement takes a humorous approach to one of the more serious issue of the federal election.

The campaign engages readers, prompting those who consider the climate to be a key topic this election to visit their website where they can make a donation to help GetUp! with their aims.