Copy of VW Golf Wagon "Need more Golf" newspaper ad
(671k, JPG format)
In papers, March 06
What happens when two VW Golf drivers fall in love and have babies? They need a bigger Golf.
Taking a different approach to promote the family car, this press ad uses humour to endear existing VW Golf drivers looking for a larger, family car as well as engaging new ‘family-focused’ consumers.
Learn more about the strategic role of Affinity with examples of how it has been applied in newspapers.
Learn more about effective automotive advertising in press with this comprehensive research from the NMA UK. News Motor Special explores all aspects of car advertising in newspapers - from crafting an engaging creative to understanding how consumers respond to different types of campaigns and messages.
