Copy of NSW Government "Black Balloons - Heater" newspaper ad
(449k, JPG format)
In papers, July 19
Black balloons return to inform readers of carbon emissions associated with household heaters.
With winter in full swing, the NSW State Government's Save Power campaign informs readers of just how much emissions are released by switching on the heater.
The educational advertisement then goes on to inform readers of ways they can reduce emissions, along with their energy bills.
Learn more about the strategic role of Conveying Information with examples of how to use it in newspapers.
See the launch ads from NSW State Government Black Balloon press campaign.
