Copy of Disney's "Alice in Wonderland" DPS
(4m, JPG format)
In papers, March 04
DPS for Alice in Wonderland leaps out of the paper.
Since January, Disney’s Alice in Wonderland has been heavily promoted across a variety of media channels, including press and outdoor, encouraging consumers to watch the movie in 3D.
Press advertisements for the film have been particularly effective in achieving cut-through. Moving beyond traditional placement and format in the Entertainment section of the newspaper, this film has been promoted via a full-page ad in commuter press, and this week’s featured ad utilises the non-standard fire-place shape, helping the advertisement vividly stand apart from the editorial.
Look at more examples of advertisements which have creatively used newspaper space.
