Copy of Bakers Delight "Chia" newspaper ad
(2m, JPG format)
In papers, July 24
More from the Bakers Delight press campaign repositioning their bread as ‘real’.
Earlier in the month, Bakers Delight ran a press ad in the weekend paper’s NIMs, using long copy to educate consumers about the aged-old practice of baking sourdough bread.
Now Bakers Delight have returned with another execution in the campaign promoting their Chia bread range, using rational messaging to inform readers about health properties of the seed and the advantages their bread has over supermarket competitors. Underpinning the advertisement is the brand position of ‘real’.
See the first execution from this campaign: Bakers Delight - Ever wondered what 200-year-old bread tastes like?
