Copy of iPhone "Business Apps" newspaper ad
(2m, JPG format)
In papers, March 04
The apps strike back, this time targeting professionals.
Australians are most likely to engage with newspapers (and their websites) because they're absorbing, dynamic and reputable. And because newspapers are the medium that's actively consumed through readers' effort and selection, press is the ideal environment for detailed newspaper ads like this.
Detailing the array of downloadable applications that professionals may find relevant not only educates existing iPhone consumers on how to reap even more benefits from their iPhone, but aims to also convert non-iPhone users who are looking for a mobile that also helps them at work.
This ad ran throughout the week in the Business Section of various metropolitan newspapers. Strategic, sectional placement ensures that consumers are caught in the right frame of mind, helping the advertisement achieve traction.
Learn more about the strategic role of Conveying Informaton with examples of how it has been applied in newspapers.
Download our audience reports Newspapers Today Part 1 and Newspapers Today Part 2: Print & Online to discover why newspapers are absorbing, dynamic and reputable in the age of modern media.
Discover how consumers interact with the newspapers' Business Section with our study into Sectional Usefulness.
