Copy of NSW Government "Phone Recharger" newspaper ad
(295k, JPG format)
In papers, June 01
Black balloons continue to educate households about needlessly wasting energy.
NSW State Government's "Save Power" campaign is a gem. It succeeds in transforming a dry subject into educative and informative press ads. And therein lies its strengths.
Firstly, the black balloons are a clever device, tangibly representing the amount of electricity most of us unknowingly waste around the house.
Its other strength is that while every ad reinforces the overall message of how our actions can save power, each creative execution draws us to different scenarios where households are commonly guilty of wasting electricity. By doing so, it triggers (Re)Appraisal of how we can do things differently to preserve power.
Learn more abouth the strategic roles of Conveying Information and (Re)Appraisal and how to use in newspaper advertising.
See other ads from NSW State Government Black Balloon press campaign.
