Auckland Zoo: Elephant Kashin

Auckland Zoo wins NZ's Newspaper Advertising Bureau's Ad of the Month for August with this press ad commemorating the anniversary marking Kashin the elephant’s death.

The August Ad of the Month judges were Chris Schofield, DraftFCB and Ant Salmon, Big Communications. “I can't remember the last time I was moved to tears by a fat joke. Awesome!” commented Chris Schofield from DraftFCB. The judges said “it’s nicely put together and gave us a smile.”

Credits for the winning ad

Client: Auckland Zoo, Paula Corcoran
Agency: Ogilvy New Zealand
Executive Creative Directors: Damon O’Leary & Basil Christensen
Writer(s) Art Director(s): Darran Wong-Kam & Ben Pegler
Account Director: Ben Partington
Retouching: Adrian Fitzgerald, Nic Hall

To view all the Finalists in the current Newspaper Ad of the Year series visit the NAB website  

September 2010