How readers respond

How does the brain responds to newspaper advertising stimulus?

Utilising Brain Fingerprinting technology previously reserved for criminal investigation, this UK study from the Newspaper Marketing Agency investigates how the brain responds to newspaper advertising stimulus. 

This UK study provides an overview of ground-breaking technology, showing how the human brain reacts to newspaper and TV advertising. According to their research, campaigns can achieve real impact by combining the two.

For further information on this report, visit the Newspaper Marketing Agency's website, or download the PDF below.

June 2008


Neuroscience overview PDF (276k, Acrobat (.pdf) format)

An overview report on ground-breaking technology which reveals how the human brain reacts to newspaper and TV advertising.