Newspaper ad revenue strong
Strong newspaper revenue figures released today further alienate comparisons between Australia and its struggling US and UK counterparts. Read what the press has to say.
Newspaper publishers are hailing a 0.6 per cent drop in advertising revenues last year as a sign the local industry is not suffering the structural declines seen in Britain and the US.
British newspaper ad revenues fell 12 per cent last year while the 17.7 per cent decline experienced by US newspapers was the worst ever recorded, according to figures released by their respective industry bodies last month.
Tony Hale, chief executive of The Newspaper Works, said Australian newspapers had been "outperforming both the US and UK markets quite consistently" for the past four years.
According to Brendan Hopkins, chairman of The Newspaper Works and chief executive of APN News and Media, the Australian industry is being wrongly "saddled with the doom and gloom coming out of the US".
Read full article: The Australian Better story for our newspapers | April 1, 2009.
Australia's four largest newspaper publishers have gone on the offensive against those predicting the death of the industry, saying their combined advertising sales fell less than 1 per cent last year and predicting a rebound when the economy recovers.
"Newspapers still represent the highest proportion of ad spend" in the country, garnering 35 per cent of all ad dollars, he [Brendan Hopkins] said. That compared with the global advertising market share of newspapers of 28 per cent.
Read full article: Sydney Morning Herald Ad fall at papers is less than 1% | April 1, 2009.
APN chief executive Brendan Hopkins, who is chairmen of The Newspaper Works, said that numbers showed the newspaper sector was resilient compared to other media and that “the doom and gloom about the Australian newspaper market is not right”.
Read full article: The Australian Financial Review Newspaper ads surprise in grim times | April 1, 2009.
Australian newspaper advertising revenue slipped during 2008 but the decline was less than that of the United Kingdom and the United States, new figures show.
Industry body The Newspaper Works said the combined ad revenue of all newspapers in Australia declined by just 0.6 per cent in 2008.
This compares to a 12 per cent drop in ad revenue in the UK and 17.7 per cent drop in the UK.'
"These figures prove yet again the robust state of the Australian newspaper sector," The Newspaper Works chief executive Tony Hale said.
"This is a great vote of confidence by advertisers in the future of newspapers," Mr Hale said.
Read full article: The Age Aussie newspaper ad revenues beat UK, US | April 1, 2009.
The Australian newspaper industry is outperforming its counterparts in the UK and US, with advertising revenues only falling marginally last year, according to The Newspaper Works.
“Newspapers have delivered a much stronger result in 2008 than many would have expected,” said Tony Hale, CEO of the Newspaper Works.
Read full article: B&T Australian Newspaper Industry Outperforming UK and US | April 1, 2009.
The latest newspaper revenue figures have restored faith in the ailing medium, with combined advertising revenue of all Australian papers declining by just 0.6% in 2008, despite the financial crisis.
Australian papers outperformed their global counterparts, with several key revenue categories showing strong growth, national (up 1.3%), retail (up 2.1%) and magazines (up 5.1%) all bucked the downward trend in markets around the world, according to The Newspaper Works' figures.
Read full article: Ad News Aussie Newspapers buck global trend | April 1, 2009.
To find out more, go to The Performance of the Australian Newspaper Market.
See more headlines on the performance of Australian newspaper market.