Newspaper inserts vs Mail

Local and global research into the effectiveness and performance of newspaper inserts over unaddressed direct mail.

Click on an article to see different research into the effectiveness of newspaper inserts over letterbox drops.

	AU: Newspaper vs Mailbox Australian research into the relevance and effectiveness of newspaper inserts when compared to mailbox drops.
	NZ: Newspapers vs Direct Mail Research from New Zealand's Newspaper Advertising Bureau compared the performance of newspaper inserts against unaddressed mail.
	Case study: Asda newspaper inserts This UK case study showed that newspapers carrying Asda's Christmas Gift Guide out-performed door-drop leaflet distribution.