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Research into consumer consideration and response to car advertising in newspapers.

This presentation covers:

• How consumers feel when making the final decision on which new car to buy
• Usefulness of information sources when looking to buy a car
• Car buyers views on car ads in newspapers
• Car buyers attitudes to car ads
• Processinng of car advertisement in newspapers (copy vs visual).

Download the presentation below.

Source: NMA UK - Motors brands and national newspapers  

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