Newspapers and their websites

Newspapers Today Part 2: Print & Online, our recently launched landmark audience, shows how newspapers’ unique positioning has strengthened even further in the past two years and that newspapers and their websites play complementary rather than competitive roles.

While both platforms are used in tandem, dual users tend to use newspapers for a considered mind-expanding read:

“A new detailed, insightful and complete experience.”
Owen 25

“Opportunity to take in a broader range of articles and opinion pieces.”
Daniel, 21

And newspaper websites ‘scratch the news itch’.

“Quick and convenient way to get a snapshot of the news stories around the world.”
Kylie, 37

“Fast access, convenience, quick overview, video and easy follow up.”
Peter 42

How can newspapers harness both platforms?

Newspaper publishers have strategically developed partnerships with distinct and complementary interplay between formats. Consequently when newspapers and their websites are used in concert, they’re an even more compelling platform for advertisers:

These complementary usage occasions, mindsets and need states can potentially provide an even more powerful way for advertisers to connect with consumers in the digital age.

If you'd like to know more about how newspapers are complemented by their website, view this 2-minute video:

To find out more about Newspapers Today Part 2: Print & Online, click here.  Download the 44-page report and a PDF of the Executive Summaries below. For hard copies, please contact your sales executive or contact us. 

Read the first installment of the audience report Newspapers Today Part 1, which provides a  comprehensive understanding of how consumers relate to content in printed newspapers and how that relationship impacts on the way advertising is processed.