How newspapers trigger viral marketing pandemics
(5m, PowerPoint (.ppt) format)
Newspapers trigger social media
See how a single newspaper ad for Veet, Tourism Queensland and Times of India, went on to become global social marketing phenomena.
What do a bikini wax, the best job in the world and Indian politics have in common?
Each award-winning campaign, for Veet hair removal, Tourism Queensland’s Island Caretaker Job, and the Times of India’s political movement, started with a single newspaper ad and then went on to become worldwide marketing phenomena.
Each campaign had a desire to generate PR and word of mouth, and in doing so recognised the power of newspapers to make the news, as well as break the news.
Newspapers provided both the reach and news-shaping forum to quickly capture the public’s imagination quickly, which enabled the ads to quickly capture the public’s imagination and snowball into a global social media avalanche.
To find out more, download the presentation below.
