The Newspaper Works' latest creative benchmarking study was conducted by Ipsos Media CT between in November, which follows benchmarking studies that have collectively now tested over 160 newspaper ads in the past 12 months.

Click on the thumbnails below to review the specific results for each advertiser.  

	Dairy Farmers See how the launch press ad for Dairy Farmers' New milk drove Call to Action, Affinity for the brand, and extended TV activity well above the norm. > More
	Pedigree 'Adoption Drive' The final ad in this campaign helped people feel good about the Pedigree brand and contributed to brand differentiation, becoming the second highest scoring ad we’ve tested on Affinity to date. > More
	Abbott's Village Bakery See how the launch press ad worked well to extend TV while building brand values by encouraging consideration and making consumers feel good about Abbott’s Village Bakery. > More
	BPAY See how this press ad from BPAY significantly contributed to brand values by improving familiarity and relevance while differentiating the brand. > More