Oct/Nov Could Be a Caxton

Y&R Auckland's press ad for Liquorland was the October/November Could Be a Caxton winner.

Category: Could Be a Caxton (Winner)
Agency: Young & Rubicam Auckland
Client: Liquorland NZ
Art Director: Scott Gowland & Janine Wareham
Writer: Vaughn Davis & Matthew Webster

"The thing I like the most about the Liquorland ad is the fact that it's been developed purely for the medium. It's not just a magazine ad stuck in a newspaper. I also like the fact that it has a headline, which aren't very popular these day, but are still very powerful. Ask any newspaper editor."

 - Rocky Ranallo Deputy Creative Director Clemenger Sydney

For more information on this and other Could Be a Caxton winners, visit the Caxton website.

Oct-Nov07winner.LiquorlandNZ (3m, Acrobat (.pdf) format)
Oct-Nov07HC.RaboPlus (69k, JPG format)