The Newspaper Works' latest creative benchmarking study was conducted by Ipsos Media CT in October, which follows benchmarking studies that have collectively now tested over 160 newspaper ads in the past 12 months.

Click on the thumbnails below to review the specific results for each advertiser.  

	McDonald's Grand Angus This press ad performs strongly as an Extension to TV and is also effective in getting people to (Re)Appraise McDonald’s while building the brand. > More
	TAC See how TAC press ads have consistently raised issues of importance to build Affinity and (Re)Aappraisal, and also reminds people of TV activity. > More
	NSW Health See how a highly informative yet visual ad by NSW Health puts STIs on the Public Agenda and provokes a rethink on getting tested regularly. > More