Copy of ORS "Towards Zero - Speed" newspaer ad part 1
(1m, JPG format)
Copy of ORS "Towards Zero - Speed" newspaer ad part 2
(1m, JPG format)
Copy of ORS "Towards Zero - Speed" folded newspaer ad
(772k, JPG format)
ORS demonstrates safety
ORS makes the most of this tangible medium by getting readers to interact with their educational newspaper ad.
An innovative advertisement from Western Australia’s ORS uses the physical properties of newspapers to demonstrate the effects of driving slightly above the speed limit, and in process, establishes a solid understanding of the dangers.
This advertisement is a part of the WA State Government and ORS’ campaign aiming to eliminate road crashes as a major cause of death and serious injury.
See another press advertisement from the Office of Road and Safety which creatively uses newspapers to demonstrate the benefits of Electronic Stability Control.
