November 2009 study

Pedigree's Adotption Drive ad helped people feel good about the brand and contributed to brand-differentiation, becoming the second highest scoring ad we’ve tested on Affinity to date.

Key findings:

  • Pedigree Pictures of Success is performing at or above norm on recognition and interest measures, and contributing to the brand by helping build familiarity and differentiation.
  • The Pictures execution is working on a number of levels - best of all on Affinity. It's the second highest scoring ad tested to date by The Newspaper Works as part of its monthly creative benchmarking studies.


Download full results of Pedigree's Creative Benchmarking research below.

Learn more about Role Map, one of The Newspaper Works' proprietary effectiveness measures.

Find out more about the six strategic roles that can assist Advertisers in connecting powerfully with consumers in newspapers.  

November 2009 Creative Benchmarking - Pedigree press ads (3m, PowerPoint (.ppt) format)