Christmas & Retail drink sales

See how newspapers hold their drink during the the festive season, offering brands an adaptable and powerful platform during a crucial retail period.

Christmas Drinks Special gives insights into how newspapers are the ideal medium to focus your advertising on big spending drinks consumers.

Key points from the research:

  • Leading the Xmas spree: Regular newspaper readers spend significantly more on yuletide drinks than commercial TV's heaviest viewers
  • Three wise media: The "quality", mid-market and "popular" national papers offer different strengths, allowing focussed and effective targeting of key consumer groups
  • Strong where TV is weak: Newspaper readers are younger, more upmarket and more likely to be male than commercial TV viewers
  • Not just for Xmas: Newspapers deliver a mass audience of adults for drinks brands all year round, and trigger desire, confer status and deliver a proven sales uplift for brands

Download the full report below.

Source: NMA UK - Newspapers drive Christmas drinks sales.

Newspapers drive Christmas drinks sales (4m, Acrobat (.pdf) format)
Newspapers & Christmas Drinks (3m, PowerPoint (.ppt) format)

Nov 2008