Copy of Arnott's "Monte Carlo" newspaper ad
(1m, JPG format)
In papers, July 17
Enticing newspaper ad from Arnott's gets consumers to raid their biscuit tins.
Last week, Arnott’s advertised their Scotch Finger biscuits using a simple product shot to tempt consumers to buy.
Now, the Monte Carlo receives the same treatment with the communication focussing on key ingredients to call to mind the taste nearly every Australian grew up with. As with the previous advertisement in the campaign, this execution also ran in weekend NIMs.
The press advertisement also fits well with the TVC, facilitating the Strategic Role of Extension.
View the Arnott’s Scotch Finger Biscuits newspaper ad.
