Proving effectiveness

See findings of our research into what makes newspaper advertising effective.

The purpose of this research is to isolate and demonstrate the impact newspapers have across the six different strategic roles.

Such a programme has already been undertaken in the UK by the Newspaper Marketing Agency and the results have proven beyond any doubt just how powerful newspapers are. In fact, they found that integrating newspapers to a campaign can:

Increase brand bonding by up to five times
Double brand involvement
Double brand commitment

In their studies, newspapers were responsible for an average 5%+ sales increases above TV-driven sales, and in some cases, sales increased by up to 26%.

Below are some of own case studies we have already released as a part of our Newspaper Effectiveness programme. For more of our research, including monthly Creative Benchmarking studies, regularly visit our Newspaper Effectiveness section.

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