Ads that aren't ignored
Consumers are highly involved in regional press and place a high value on the advertising.
This in-depth study by the Newspaper Society in the UK shows the regional press to be a medium of scale and diversity, grounded in the community, where readers are actively involved.
For advertisers, the critical insight from the Newspaper Society study is how consumer involvement in regional press spans both editorial and advertising. Ad avoidance simply isn't an issue in the regional press and readers seek out and act upon advertising.
We at The Newspaper Works believe that the regional press in Australia has many of the same attributes as the regional press in the UK as our own preliminary research support this.
We are currently conducting more in-depth research, and releasing a report on the regional newspaper relationship and how advertisers can benefit from it. This report, Newspapers Today Part 3 is to earmarked to be released in the first quarter of 2011. Sign up to our newsletter to be informed of the launch and other research.
Download the first two editions of our audience reports, Newspapers Today Part 1 and Newspapers Today Part 2: Print & Online.
Read more about the three stages of The Wanted Ads research here.