Double the value
Local media websites are trusted far more than other sites.
This research from the UK conducted by The Newspaper Society finds that regional newspaper websites draw on the inherent qualities of their parent newspapers, making their advertising nearly twice as trusted and relied-upon as other website advertising.
We will be releasing a report in 2009 on the relationship between newspapers in print and online, covering both metro and regional Australia, and how advertisers can benefit from it. In the meantime, this study from the UK gives us a taste of what we might find in Australia.
Click here to read the report.