In papers, June 21

SA Lotteries makes sweet music in newspapers with its Symphony Sessions.

This Public Agenda and Conveying Information ad from SA Lotteries informs readers of its Symphony Sessions, a programme aimed at promoting the positive effects of music on health and wellbeing in the hospital community.

Over the weekend, SA Lotteries also ran an Information ad advising people that they could register their lottery ticket through their Easiplay Club Card to ensure that winnings are protected, even if a lottery ticket is lost.

Learn more about the strategic roles of Conveying Information and Public Agenda and how best to use them in newspapers.

Download: SA Lotteries 'Symphony Series' newspaper ad (362k, Acrobat (.pdf) format)
Download: SA Lotteries 'Easiplay Club Card' newspaper ad (799k, Acrobat (.pdf) format)