ABR Survey 2009
2009 survey profiles the average Australian Senior Executive, and looks at their media consumption.
An annual survey by IPSOS in 2009 taps into the media consumption, business expenditure and lifestyle habits of Australia’s most senior business decision makers.
This research is a must-read if you are planning and buying media for this hard to reach group.
The study profiles the average senior executive to gain insights into their media usage, involvement in business activities and decision making, as well as personal product consumption and investments purchases.
The 2009 survey also covers Senior Executive reader engagement to determine behaviour, attitudes and involvement during the consumption of media titles.
According to this research:
- 41% of Senior Executives interviewed considered national newspapers to be the most reliable source of Business and Finance news. The internet was in second place at only 14%.
- Senior Executives consume newspapers, their monthly magazines and their websites.
Download the presentation to see how Senior Executive use their time across all main media channels, as well as learn what newspaper titles, and their websites, are most relevant to them.